Companies

A pioneer in the industry, Electric Land was established in 2011 as one of the largest showrooms in Iraq, showcasing a wide array of home appliances. Representing renowned brands such as Gree, Simfer, and Gibson, Electric Land caters to the needs of homeowners and businesses alike. With a journey that began in Erbil and expanded to Baghdad, Electric Land continues to set the standard for quality and variety in the home appliance market.

To benefit and develop the business sector and serve the future of investment in Kurdistan and Iraq, we have begun building home appliances factory, such as Stove, refrigerators, and freezers in Erbil, where more than 300 employees will start working in a few years, where both SamSonix and StarSonix brands start their story.

Lanour is an interior design company that specializes in creating beautiful and functional spaces. They work closely with clients to understand their needs and preferences, and then use their expertise to bring those ideas to life. Lanour offers a range of services including space planning, furniture selection, color schemes, and more. Their goal is to create spaces that are not only aesthetically pleasing but also practical and comfortable for their clients.

Arami Rowandz Fabric, Furnishings, and Curtains Trading LLC was established at the beginning of 2024 with a nominal capital of 300 million Iraqi dinars. The primary goal of the company is to achieve commercial and product integration with its sister companies under the (Electric Land) and its associated companies: Faidh Al-Rafidain, Jazirat Al-Amani (exclusive agent of the Turkish brand Simfer), King, Amas, Miras, Lanour (for home and office decoration and kitchens), Qamar Al-Jadriya, and Samsonix factory for producing cookers, refrigerators, and freezers. The company aims to enhance commercial and industrial activities and provide the best services across Iraq.